Our Team

Chief Executive Officer
“The Fire Starter”

Jennifer has always had an interest in entrepreneurship that was seeded in childhood as she watched her family start and operate businesses related to travel and food. She holds an MBA in Innovation and Entrepreneurship from the U of A and she has been focused for years on identifying opportunities to help small to medium-sized businesses thrive.

Her life vision is to be a force of positive change in the world through her skills and business acumen, and she dedicates herself to projects and ventures that she believes can make a meaningful difference to her local community and beyond.


Chief Operating Officer
“Mr. Subzero”

Luke is a serial entrepreneur that thrives on innovating in markets that excite him, including automated supply chains, autonomous vehicles, health and food tech. As an EMBA graduate from the U of A, and Next36/AI alumni there is nothing Luke enjoys more than entrepreneurship.

With a chef for a brother, he has grown to love and appreciate the challenges involved in bringing new food concepts to life with the current ecosystem tools.


Chief Marketing Officer
“The Bistro Badass”

Born and raised in France, Maëlle moved to Canada to pursue an MBA in International Business. With experience in marketing, including within the wine and spirits industry, she has witnessed the opportunities and challenges associated with starting new businesses or bringing innovative ideas to life.

She loves bringing her expertise in marketing and communication to help businesses and non-profit organizations thrive and bring positive change.


Chief Technology Officer
“The Spicy Meatball”

Spencer grew up in the American Midwest and developed a fascination with computers at a very young age. After taking his first programming class in the 4th grade, he knew that he would pursue the Technology field in his later years. After being involved in the Retail, Sports & Entertainment and Food Service sectors, Spencer brings a depth of experience in technologies that serve the needs of business and customers alike. Spencer recently earned an MBA from the University of Alberta and has a deep passion for innovation.